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VALE JOHN ANSTEY: ONE OF THE MOST CHARMING CHARACTERS IN THE AUSTRALIAN AD INDUSTRY
Date Listed: 27/04/2020

 

Originally from Adelaide Anstey had a stellar advertising career in Sydney, holding creative director roles at Leo Burnett, J Walter Thompson, Monahan Dayman Adams and Dancer Fitzgerald Sample, before founding his own Sydney-based agency SASS in the late 8os.

After a successful ad career, instead of a well-earned retirement, Anstey continued contributing to the industry, taking up the role of Sessional Convener and Lecturer at the University of Canberra in 2013, aged 74, teaching Copywriting and Creative Execution.

In that role he developed the Marketing and Communication strategy and advertising campaign that helped increase University of Canberra enrolments by 40% in 3 years, and achieved the Vice Chancellor’s 2018 target student enrolment numbers seven years ahead of schedule.

He also helped the University win two Australian Marketing Institute awards in two categories: Brand Revitalisation and Education.

Says old friend Ian MacTavish on Facebook: “Equal parts dangerous and lovable. A fine man to spend time with.”

And from Mark Young: “My first creative director at JWT in 1977. John Anstey and John Fawcett. What a fun time that was. A great bloke and a great gentleman. Sad day. RIP John.”