Pick of the week

  • Honda 'Film on 4' Promo

    This remarkable ad takes viewers step-by-step through the scripting, storyboards, special effects and grading of four impeccably-crafted scenes, each depicting a different film genre. Prod: Time Based Arts UK

  • VW 'Alien'

    Pencil winner from the UK. ‘Alien’ shows Volkswagen’s innovative technology take a starring role as its Hands Free Boot Opening comically breaks the intended suspense.

  • Desperados 'Train Trax'

    Clockwork Films’ Aaron Brown was asked to shoot a bold new experimental piece of content when Desperados teamed up with UK music duo, Mount Kimbie to create ‘Train Trax’ in which a passenger train in Warsaw was converted into a musical instrument the band played on during a live interactive performance. Desperados wanted to show that the journey can be as good as the destination.

  • Lacoste 'Timeless'

    Boy meets girl on a train platform. A pursuit ensues through the cars, from which new decades (or rather, old ones) spring to life. Dir: Seb Edwards / Academy

  • Apple Iphone7 'Barbers'

    'Portrait mode' allows barbers to show their work professionally. The small New Orleans barbershop becomes famous. Music : William Onyeabor

  • Pedigree: 'Pick Me'

    Do you pick the 'rescue' dog, or does the dog pick you ? Lovely spot by BBDO New York . Dir Aaron Stoller of Biscuit Filmworks

  • Quilton Loves your Bum

    A very funky cherub takes direction from Alex Roberts of Finch

  • Samsung 'Ostrich'

    An inquisitive ostrich explores the wonders of the new VR Headset. Leo Burnett Chicago Dir: Matthijs Van Heijningen via MJZ.

  • Pepsi 'Live for now Moments Anthem'

    The controversial Pepsi ad starring Kendall Jenner (now withdrawn). How could a major brand get it so wrong?

  • Anchor - Inside Out

    NZ Anchor's stunning new 'Go Strong' campaign features the visual talents of Assembly and Poetry by Harry Baker. Agency Colenso BBDO

  • The Atlantic: Am I Typecast?

    Actor Michael K. Williams Questions His Many Selves in The Atlantic's Thought-Provoking Brand Campaign

  • Adidas Originals 'Original is never finished''

    The Frank Sinatra song 'My Way is given an edgy contemporary hip-hop look. Dir: Terence Neal of RSA films

  • Apple Air Pods 'Stroll'

    Try doing this with a couple of wires sticking out of your ears! Some cool effects here. Dancer- Lil Buck . Song 'Down' Marian Hill

  • H&M 'Come Together'

    Wes Anderson is the director of H&M's Christmas ad, which stars his recurring leading man Adrien Brody as a train conductor.

  • Heathrow 'Coming home for Christmas'

    Traveling is probably the least pleasant thing about Christmas, but apparently it's bearable (sorry) if you're a couple of elderly teddies on your way to a loving reunion. Dir: Dom&Nick

  • VW Tiguan 'Horse Laugh'

    The embarrassment of attempting to park a trailer with onlookers present is given an hilarious twist. Agency: Grabarz & Partner, Hamburg, Germany

  • IKEA 'My Son'

    A cute ad with a touching surprise ending. From Buzzman Paris

  • Cadbury 'Marvelous Creations'

    Composer Rafael May’s music for Cadbury Marvellous Creations has just made finalist both at London Int. Ad. Awards for Best Original Song and APRA Screen Music Awards for Best Music for a Commercial. Raf wrote both the music and lyrics, and handled sound design. Prod: Flutter Dir Domenico Bartolo

  • Audi 'Duel'

    This new Audi commercial, "Duel," airing during the Presidential debate telecast, is a brilliant bit of perfectly timed entertainment. Dir Ringan Ledwidge of Rattling Stick

  • Harvey Nichols- The Rewards App

    There are over one million CCTV cameras in London. This ‘Shoplifters’ campaign uses CCTV footage from its stores of real shoplifters getting caught in the act. The faces of the shoplifters have been disguised with animated characters.

  • Tiger presents Air-Ink

    Tiger Beer, in collaboration with MIT-spinoff Graviky Labs and agency Marcel Sydney, has launched Air-Ink; an innovative range of pens, markers and spray cans made from air pollution. Dir Joel Kefali of Goodoil

  • 'We're the Superhumans'

    U.K.'s Channel 4 pulls out all the stops, as well as a a few prosthetic limbs, for this joyous, awesomely over-the-top three-minute musical film celebrating the broadcaster's upcoming coverage of the Paralympic Games in Rio. Director: Dougal Wilson, Blink


    This Phelps film was directed by Epoch's Martin de Thurah and documents the swimmer's grueling training regimen both in and out of the pool. Gold Lion -Cannes 2016

  • Hennessy 'The Piccards'

    In 1931, physicist Auguste Piccard became the first man to reach the stratosphere (in a pressurized capsule and balloon). Nearly three decades later, in 1960, his son, Jacques, became the first to reach the deepest part of the ocean. Dir Daniel Wolfe @ Somesuch

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work+cv / jeffedwards.co
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